The Power of Billboard Advertising in Bangladesh
In the world of marketing, visibility is key, and when it comes to grabbing the attention of a massive audience, billboards or hoardings have always played a significant role. These towering structures strategically positioned along major thoroughfares have become iconic symbols of advertising. In this article, we will delve into the world of billboard advertising in Bangladesh, exploring its impact, pricing, and the creative possibilities it offers to marketers. How Much Billboard Advertising Cost?
The Billboard Phenomenon
Billboards: The Art of Making an Impression
Billboards, also known as hoardings, are large advertising structures prominently placed alongside busy roads with high traffic flow. These structures serve as canvases for marketers to display customized advertisements. The effectiveness of billboard advertising lies in its ability to capture the attention of a vast audience while allowing for creative and tailored messaging. With clever catchphrases and captivating visuals, billboards in market areas have proven to be an efficient and attention-grabbing marketing tool. However, it’s essential to note that such exposure comes with a notable investment.
The Cost of Billboard Advertising in Bangladesh
The cost of billboard advertising in Bangladesh can vary significantly depending on factors such as location and size. Typically, billboard ads in Bangladesh can range from 3 to 40 lakhs BDT per year. These variations in pricing are influenced by the billboard’s position and dimensions.
Billboard Advertising in Dhaka City
Dhaka, being the capital and most populous city of Bangladesh, hosts a plethora of billboards and hoardings. Companies looking to advertise often collaborate with advertising agencies that secure the rental rights for these billboards from the government. In recent years, the introduction of LED billboards has further amplified the popularity of billboard advertisements. LED or digital billboards are a modern twist to traditional billboards, featuring digital images that change automatically every few seconds, all controlled by computers.
The cost of regular billboards in Dhaka city typically depends on their size. On average, you can expect to rent billboards for approximately 1200-1400 BDT per square foot annually. It’s worth noting that the largest billboard size allowed in Bangladesh is 600 square feet.
LED Billboards – The Future of Advertising
The advertising landscape has witnessed a significant shift with the advent of LED billboards. Mini pole LED billboards have emerged in Dhaka South City Corporation (DSCC), offering exposure to a massive audience. Approximately 5.7 million people commute through this area daily, with an exposure time of 120 seconds per signal. According to advertisements on slideshare.net, these mini pole LED screens are available for rent at rates ranging from approximately 90 BDT to almost 600 BDT per day. In total, there are 500 mini pole LED screens available for rent, with prime advertising hours typically from 4 pm to 11 pm.
Key Locations for LED Billboards:
- Projonmo Chottor, Shahbag Mor
- Pantho Kunjo, Karwan Bazar Traffic Mor
- Baily Road
- Gawsia/New Market
- Mintu Road
- Navana Tower, Gulshan 1
- Nilkhet Mor, Azimpur
- Dhanmondi 27
- Russell Square, Dhanmondi 32
- Kakrail Mor
- Fakirapool Mor
- Kamalapur Rail Station
- Science Lab Mor
- Bata Signal, Elephant Road, Dhanmondi
- Mirpur 10
- Shantinagar Mor
- Paltan Mor
Bashundhara City Shopping Mall: A Hub for LED Advertising
Bashundhara City Shopping Mall is another hotspot for LED advertising. It boasts a 915 sq ft LED screen with a sound system, 22 wall LED screens measuring 4.57 sq ft, and 16 lift TVs available for advertisements.
The Creative Freedom of Billboard Advertising
One of the unique advantages of billboard advertising is the creative freedom it offers. Marketers can craft visually stunning and attention-grabbing ads that leave a lasting impression. In Dhaka, there is an abundance of billboards and LED screens, each adorned with large, eye-catching advertisements. The possibilities for creativity and control in billboard advertising are unmatched, making it an enticing choice for marketers.
In conclusion, billboard advertising in Bangladesh has evolved into a powerful and captivating medium for reaching a wide audience. With its diverse range of options, from traditional billboards to dynamic LED screens, marketers have the tools they need to make a significant impact on the advertising landscape. The ability to blend creativity with visibility makes billboard advertising an attractive choice for businesses aiming to stand out in the bustling streets of Bangladesh. So, next time you’re stuck in traffic, take a moment to appreciate the art of billboard advertising that surrounds you. How Much Billboard Advertising Cost?
Frequently Asked Questions
- How much does billboard advertising cost in Bangladesh?
- Billboard advertising in Bangladesh can range from 3 to 40 lakhs BDT per year, depending on factors like location and size.
- What are LED billboards, and how are they changing the advertising landscape?
- LED billboards are digital billboards featuring changing digital images controlled by computers. They have revolutionized advertising by offering dynamic content and captivating visuals.
- Where can I find LED billboards in Dhaka?
- LED billboards are strategically placed in key locations across Dhaka, including Shahbag Mor, Karwan Bazar Traffic Mor, Gawsia/New Market, and many others.
- What is the unique advantage of billboard advertising?
- Billboard advertising offers creative freedom, allowing marketers to design visually stunning and attention-grabbing advertisements.
- Why is billboard advertising a popular choice for businesses in Bangladesh?
- Billboard advertising in Bangladesh offers a wide reach and the ability to customize messages, making it an effective tool for marketing in a bustling environment.