Billboard advertising is a prominent and effective marketing strategy in Dhaka, Bangladesh. These large structures, typically located alongside major busy roads with high traffic, offer companies an excellent platform to showcase their customized advertisements. Billboard advertising not only provides exposure to a vast audience but also allows for creative and customizable campaigns that can include catchy catchphrases and visuals. However, it’s worth noting that billboard advertising in Bangladesh comes with a significant investment cost. Billboard Ads in Dhaka Bangladesh.
Cost of Billboard Ads in Bangladesh:
The cost of billboard ads in Dhaka, Bangladesh, can vary depending on factors such as the billboard’s size and location. Here’s a general cost range:
- Small Billboards: These billboards, typically smaller in size, may cost around 3 to 10 lakhs BDT per year.
- Medium Billboards: For medium-sized billboards, you can expect to pay around 10 to 20 lakhs BDT annually.
- Large Billboards: The largest billboards, often located in high-traffic areas, can cost between 20 to 40 lakhs BDT per year.
Digital LED Billboards:
In recent years, the introduction of digital LED billboards has made billboard advertising even more popular. Digital billboards, also known as LED billboards, feature dynamic digital images that can be changed automatically at regular intervals using computer technology. These billboards offer additional flexibility and attention-grabbing capabilities.
- Digital LED billboards are becoming increasingly common in Dhaka city.
- The cost of renting digital LED billboards can vary based on factors like location and screen size.
- Billboards in Dhaka city are often rented at rates of around 1200-1400 BDT per square foot per year.
- The largest allowable billboard size in Bangladesh is typically around 600 square feet.
Mini Pole LED Billboards:
A newer development in advertising is the introduction of mini pole LED billboards, particularly in areas like DSCC (Dhaka South City Corporation). These billboards offer exposure to a large audience, with thousands of daily commuters passing by. The rental rates for mini pole LED billboards in DSCC can range from about 90+ BDT per day to nearly 600 BDT per day, depending on the location and exposure.
LED Billboard Locations in Dhaka:
- Some key le billboard locations in Dhaka city include Projonmo Chottor, Shahbag Mor; Pantho Kunjo, Karwan Bazar Traffic Mor; Baily Road; Gawsia/New Market; Mintu Road; Navana Tower, Gulshan 1; Nilkhet Mor, Azimpur; Dhanmondi 27; Russell Square, Dhanmondi 32; Kakrail Mor; Sadarghat; Fakirapool Mor; Kamalapur Rail Station; Science Lab Mor; Bata Signal, Elephant Road, Dhanmondi; Mirpur 10; Shantinagar Mor, Paltan Mor, and more.
Additional Advertising Options:
- Besides traditional billboards and LED screens, other advertising opportunities include Bashundhara City Shopping Mall, which features a variety of LED screens available for advertisement rental.
In Dhaka, the multitude of billboards and LED screens offers marketers creative. Freedom and control over their advertising campaigns, making it a unique and effective medium for reaching their target audience.