Billboard ads in Dhaka city, Bangladesh, cost from 4 to 35 lakhs BDT a year, depending on their position and size.
In a world where grabbing the attention of potential customers is paramount, billboard advertising continues to be an effective and eye-catching means of promotion. This article delves into the world of digital billboards in Bangladesh, offering insights into their impact and relevance in today’s marketing landscape.
What Are Billboards?
Billboards, also known as hoardings, are large advertising structures commonly situated along major and high-traffic roads. These structures serve as blank canvases for marketers to rent and display customized advertisements. Billboard advertising offers the advantage of exposing brands to a vast audience while allowing for creativity and customization. These larger-than-life ads often feature catchy slogans and captivating visuals, making them a powerful marketing tool. However, it’s important to note that billboard advertising typically requires a significant investment, with costs ranging from 4 to 35 lakhs BDT per year in Bangladesh, depending on factors like location and size.
Billboard Advertising in Bangladesh
Dhaka city, the bustling capital of Bangladesh, hosts numerous billboards and hoardings that are made available for rent through advertising agencies. These agencies secure tenders for rentable billboards from the government, facilitating a structured approach to billboard marketing. The introduction of LED billboards has further popularized this advertising medium. LED billboards, often referred to as digital billboards, are equipped with digital displays that automatically change their content every few seconds, controlled by computers.
Billboard Ads in Dhaka City
The cost of traditional billboards in Dhaka city varies primarily based on their size. The rental rate typically hovers around 1500–1800 BDT per square foot per year. In Bangladesh, the largest permitted billboard size is 600 square feet, reflecting the city’s advertising landscape.
The Rise of LED Billboards
Recent innovations in billboard advertising have led to the introduction of mini pole LED billboards in Dhaka South City Corporation (DSCC). These billboards provide exposure to a vast daily audience, with approximately 5.7 million people passing by each day, enjoying around 120 seconds of exposure per signal. According to information on slideshare.net, these mini pole LED screens are rented at rates ranging from about 90+ BDT per day to almost 600 BDT per day. There are a total of 500 mini-pole LED screens available for rent, with peak advertising hours typically occurring between 4 pm and 11 pm.
LED Billboard Locations and Advertising Opportunities
Screen Size: 10*20 feet (3 screens)
Pick Hours: 4 pm to 8 pm
Pantho Kunjo, Karwan Bazar Traffic Mor
Screen Size: 16*30 feet
Pick Hours: 4 pm to 8 pm
Baily Road
Screen Size: 10*15 feet
Pick Hours: 4 pm to 8 pm
Gawsia/New Market
Screen Size: 27*12 feet
Pick Hours: 4 pm to 10 pm
Mintu Road
Screen Size: 10*15 feet
Pick Hours: 4 pm to 8 pm
Navana Tower, Gulshan 1
Screen Size: 17*20 feet
Pick Hours: 4 pm to 8 pm
Nilkhet Mor, Azimpur
Screen Size: 10*15 feet
Pick Hours: 4 pm to 8 pm
Dhanmondi 27
Screen Size: 10*25 feet (3 screens)
Pick Hours: 4 pm to 8 pm
Russell Square, Dhanmondi 32
Screen Size: 20*10 feet
Pick Hours: 4 pm to 8 pm
Kakrail Mor
Screen Size: 10*7 feet (3 screens)
Pick Hours: 4 pm to 10 pm
Sadarghat
Screen Size: 8*12 feet
Pick Hours: 4 pm to 8 pm
Fakirapool Mor
Screen Size: 8*12 feet
Pick Hours: 4 pm to 8 pm
Kamalapur Rail Station
Screen Size: 8*12 feet
Pick Hours: 4 pm to 8 pm
Science Lab Mor
Screen Size: 10*15 feet
Pick Hours: 4 pm to 8 pm
Bata Signal, Elephant Road, Dhanmondi
Screen Size: 8*12 feet
Pick Hours: 4 pm to 8 pm
Mirpur 10
Screen Size: 22*12 feet
Pick Hours: 6 pm to 9 pm
Shantinagar Mor
Screen Size: 8*12 feet
Pick Hours: 4 pm to 8 pm
Paltan Mor
Screen Size: 8*12 feet
Pick Hours: 4 pm to 8 pm
Additionally, Bashundhara City Shopping Mall offers several advertising opportunities, including:
A 915-square-foot LED screen with a sound system. 22 wall LED screens, each measuring 4.57 sq. ft.
16 lift TVs are available for advertisements.
