HOW MUCH DOES A BILLBOARD ADVERTISING COST IN BANGLADESH ?

In a world where grabbing the attention of potential customers is paramount, billboard advertising continues to be an effective and eye-catching means of promotion. This article delves into the world of digital billboards in Bangladesh, offering insights into their impact and relevance in today’s marketing landscape. HOW MUCH DOES A BILLBOARD ADVERTISING COST IN BANGLADESH? Looking for Leading Billboard Ads Company in Bangladesh?

What Are Billboards?

Billboards, also known as hoardings, are large advertising structures commonly situated along major and high-traffic roads. These structures serve as blank canvases for marketers to rent and display customized advertisements. Billboard advertising offers the advantage of exposing brands to a vast audience while allowing for creativity and customization. These larger-than-life ads often feature catchy slogans and captivating visuals, making them a powerful marketing tool. However, it’s important to note that billboard advertising typically requires a significant investment, with costs ranging from 4 to 35 lakhs BDT per year in Bangladesh, depending on factors like location and size.

Billboard Advertising in Bangladesh

Dhaka city, the bustling capital of Bangladesh, hosts numerous billboards and hoardings that are made available for rent through advertising agencies. These agencies secure tenders for rentable billboards from the government, facilitating a structured approach to billboard marketing. The introduction of LED billboards has further popularized this advertising medium. LED billboards, often referred to as digital billboards, are equipped with digital displays that automatically change their content every few seconds, controlled by computers.

Billboard Ads in Dhaka City

The cost of traditional billboards in Dhaka city varies primarily based on their size. The rental rate typically hovers around 1500-1800 BDT per square foot per year. In Bangladesh, the largest permitted billboard size is 600 square feet, reflecting the city’s advertising landscape.

The Rise of LED Billboards

Recent innovations in billboard advertising have led to the introduction of mini pole LED billboards in Dhaka South City Corporation (DSCC). These billboards provide exposure to a vast daily audience, with approximately 5.7 million people passing by each day, enjoying around 120 seconds of exposure per signal. According to information on slideshare.net, these mini pole LED screens are rented at rates ranging from about 90+ BDT per day to almost 600 BDT per day. There are a total of 500 mini pole LED screens available for rent, with peak advertising hours typically occurring between 4 pm and 11 pm. HOW MUCH DOES A BILLBOARD ADVERTISING COST IN BANGLADESH ?

Pricing and Locations

The estimated reach of these LED billboards is impressive, with the Gulistan to English Road circle boasting exposure to 50 lakh people annually at a rate of 14 BDT per minute for 270 minutes a day. Following closely is the New Market Police Box LED screen, reaching 45 lakhs at a higher rate of 30 BDT per minute, also for 270 minutes daily. These police box smart screens measure 6 feet by 4 feet and can be found in various locations across Dhaka, including Sheraton, Kadam Fuara, Kakrail, Matsha Bhaban, and many others.

Conclusion

In conclusion, billboard advertising in Bangladesh remains a prominent and influential medium for brand exposure. The introduction of LED billboards has injected new life into this age-old advertising form, making it more dynamic and engaging. With options ranging from traditional billboards to high-tech LED screens, businesses have a multitude of choices for promoting their brands and captivating audiences.

FAQs

1. Are digital billboards more effective than traditional billboards? Digital billboards offer greater flexibility and visual appeal, making them more effective in catching the audience’s attention.

2. What factors influence the cost of billboard advertising? The cost of billboard advertising is primarily determined by location, size, and the type of billboard (traditional or LED).

3. How can I book a billboard for advertising in Dhaka? You can approach advertising agencies that have tender contracts for renting billboards from the government.

4. What is the typical duration of a billboard advertising campaign? The duration of a billboard campaign can vary, but many businesses opt for annual contracts to ensure consistent visibility.

5. Do LED billboards have any restrictions on the type of content they can display? LED billboards offer the flexibility to display various types of content, from static images to dynamic video advertisements. Best Web Developer in Dhaka Bangladesh.